https://www.sarahlnorman.com/home daily 1.0 2026-04-20 https://images.squarespace-cdn.com/content/v1/61d5fbb70c124f4834c9dd31/f72f0f9e-2ca6-4362-af4e-9d39acb8b38d/Group+130.png https://images.squarespace-cdn.com/content/v1/61d5fbb70c124f4834c9dd31/352624c1-48d5-49f7-bd26-5276a81d5b38/Group+132.png https://images.squarespace-cdn.com/content/v1/61d5fbb70c124f4834c9dd31/69a321d1-4173-4652-9df9-ce697ac43d0c/bw.png Home https://www.sarahlnorman.com/bio daily 0.75 2026-05-07 https://images.squarespace-cdn.com/content/v1/61d5fbb70c124f4834c9dd31/489e390b-c505-4442-b872-04fb28cff424/PXL_20211008_203747073.MP.jpg About Me - Hello! Welcome to “about me”. I’m a UX designer focused on turning complex systems into intuitive, scalable experiences. My work sits at the intersection of product thinking, design systems, and real-world implementation. I have a large amount of experience partnering closely with developers to ensure what gets shipped actually matches the vision . Recently, I’ve led and contributed to projects that: Redesigned an application marketplace experience, simplifying complex logic into a streamlined interface. Built and enforced design system standards, reducing design/dev inconsistencies and improving delivery speed across teams Translated dense data into clear, usable dashboards, helping users make faster, more confident decisions I’m particularly interested in solving messy, ambiguous problems—where systems are complex, stakeholders have competing needs, and the “right” answer isn’t obvious. That’s where thoughtful UX makes the biggest impact. In my home life, I am the partner to a wonderful spouse, mother of two young children and dog-mom to a vicious little Chihuahua. My free time is spent nerdily working on UX/UI projects, watching excellent shows, trying to maintain/surpass my running goals and also playing roller derby. https://www.sarahlnorman.com/contact-me daily 0.75 2022-01-07 https://www.sarahlnorman.com/applicationmarketplace daily 0.75 2026-04-20 https://images.squarespace-cdn.com/content/v1/61d5fbb70c124f4834c9dd31/c218a826-1b8e-45e0-9e58-3a425dd6895b/Group+128.png Application Marketplace - Simplifying Discovery in a Complex Application Ecosystem https://www.sarahlnorman.com/resume daily 0.75 2026-04-21 https://images.squarespace-cdn.com/content/v1/61d5fbb70c124f4834c9dd31/6ba52119-62d6-44d2-9d30-2db0a79106d5/Sarah+Norman+2026.png Resume - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sarahlnorman.com/work daily 0.75 2026-04-20 https://images.squarespace-cdn.com/content/v1/61d5fbb70c124f4834c9dd31/d2c25262-c9b3-44d0-a15d-c6fafacc15f2/Group+130.png https://images.squarespace-cdn.com/content/v1/61d5fbb70c124f4834c9dd31/352624c1-48d5-49f7-bd26-5276a81d5b38/Group+132.png https://www.sarahlnorman.com/benten daily 0.75 2026-04-20 https://images.squarespace-cdn.com/content/v1/61d5fbb70c124f4834c9dd31/1ba5ceeb-7167-44ea-a18d-c48e33ed0caa/mockup-featuring-two-iphones-x-floating-against-a-solid-color-background-28764+%283%29.png Benten - Creating awareness for PPD and providing real time resources to new moms. https://images.squarespace-cdn.com/content/v1/61d5fbb70c124f4834c9dd31/93db44a5-7bf7-41ce-b5db-889bb2d0c3b4/image+61.png Benten - The project timeline was referenced regularly to ensure the team was on target to meet their goals. Generally, we were ahead of the game in producing deliverable by their weekly deadline. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d5fbb70c124f4834c9dd31/14588fa0-02ae-4ac3-808f-a7f238a1166b/amico.png Benten - Prior to my entrance into this project, the B-tech team conducted an extensive amount of research by way of clinical studies and user focus groups. The research was synthesized and presented to my design team as Personas, Site Maps, and User Flows, which we accessed conveniently through Miro. The B-tech team also presented us with Low Fidelity wireframes and Hi Fidelity Mockups to consider moving forward. https://images.squarespace-cdn.com/content/v1/61d5fbb70c124f4834c9dd31/30d948db-8840-4e6e-9106-028a774a2ab1/image+51.png Benten - The mock-ups gave them an opportunity to review and select their favorite screen components and iterations so that the team could continue in that style, and with the necessary adjustments. https://images.squarespace-cdn.com/content/v1/61d5fbb70c124f4834c9dd31/26d6bf9b-3529-4fa8-9801-7e13580e0f7f/image+53.png Benten - For the second integration a neutral, bright neutral, boy and girl color themes were created. The team decided to work in bright neutral, noting of course that the brightness was preferred. https://images.squarespace-cdn.com/content/v1/61d5fbb70c124f4834c9dd31/57e01048-ac3b-4257-aaa2-dc0ccfb0c70f/image+54.png Benten After reviewing the palettes with the client, we created more extensive flows for onboarding a registered user, a non registered user, insurance input, making an appointment and support resources. https://images.squarespace-cdn.com/content/v1/61d5fbb70c124f4834c9dd31/d0afd2c2-3be3-4ddf-9201-4ee892b649d1/image+55.png Benten Due to an unforeseen time crunch, the design team enacted an interactive prototyping sprint. We worked in real time via Google Hangout channel and made necessary adjustments along the way. In the end an interactive prototype was delivered for their early morning user test the following day. https://images.squarespace-cdn.com/content/v1/61d5fbb70c124f4834c9dd31/67c987e2-121a-41d7-8e35-7bf2775c7fec/Group+7.png Benten - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d5fbb70c124f4834c9dd31/9f3cf0c3-7722-4be8-8375-7562aa2bfd64/Group+8.png Benten - Make it stand out Whatever it is, the way you tell your story online can make all the difference.